Our story

In the beginning I wanted to create a menswear brand with focus on colors and prints, which I think was missing in the Danish market - mostly occupied by more neutral and classic tailoring. So with 10+ years in the industry working with streetwear and athleisure, I tapped into that universe in my own colors and suddenly it exploded to a diverse and including streetwear brand, with unique styles created from what is already there. Fashion should be fun - while taking care of the planet! #STORMUPYOURLIFE